The Best Everyday Bra Every Woman Needs, According to the NYT

Finding the perfect everyday bra can sometimes feel like searching for a needle in a haystack. You know, the one that makes you feel confident, comfortable, and supported from morning to night. And when it comes to reliable recommendations, there are a few trustworthy voices out there. One such truthful and well-researched source is the New York Times. 

Known for its thorough and objective assessment, the NYT, under its wirecutter review, recently embarked on a mission to find the best, most comfortable bras on the market. Their team researched hundreds of bras and tested many of them in person to bring you a curated list of the very best. 

So, what exactly makes a bra deserving of such high praise? In this article, we'll dive into why ThirdLove bras are considered the crème de la crème of everyday wear. We'll explore what makes a great everyday bra, why the New York Times chose our 24/7® Classic Uplift Plunge Bra, and why women everywhere are falling in love with ThirdLove. 

The Importance of a Good Everyday Bra

A bad bra can ruin more than just your outfit—it can take down your entire day. It impacts everything from your posture and silhouette to your overall mood. Ever caught yourself sneaking into a bathroom stall just to adjust a slipping strap or pull a rouge wire back into place? Yep, we've all been there. That's why a well-constructed bra is so essential. It's not just about looking good; it's about having it all together. 

Think about it: you spend most of your waking hours wearing a bra. That's where ThirdLove’s 24/7® Classic Uplift Plunge Bra comes in. It's designed for all-day wear with thoughtful details that make it stand out from the sea of uncomfortable, unsupportive bras. Featuring memory foam cups that mold to your shape, adjustable straps that are silky-smooth, and half-cup sizes to ensure a perfect fit, this bra checks all the boxes of what an everyday bra should be and more.

NY Times Criteria for the Best Everyday Bra

The New York Times Wirecutter team doesn't hand out praise lightly. They put in the work when it comes to reviewing bras. Even before a bra could be considered for testing, it had to meet a strict set of criteria. 

The NYT selected timeless mainstay bra styles with a proven track record of reliability. They don't want to recommend a bra today only for it to disappear tomorrow. The bras should also be inclusive, available in sizes ranging from A to DDD with a 32 to 40-inch band and available in at least two shades of nude to ensure no woman is left behind.

The NYT scoured the market for different materials and styles that could flatter and fit a variety of body shapes. Because fit is everything, bras that are easy to exchange or return are given preference. They researched hundreds and tested over 40 styles to determine which truly deliver comfort, quality, and versatility. The ThirdLove 24/7® Classic Uplift Plunge Bra checked all the boxes and then some!

 

ThirdLove 24/7 Classic Uplift Plunge Bra Voted as Best Versatile Everyday Bra

After New York Times Wirecutter's rigorous assessment, the ThirdLove 24/7® Classic Uplift Plunge Bra came out on top as the best versatile everyday bra! The New York Times testers, encompassing a range of bra sizes from 34A to 34F, were unanimous in their praise for the 24/7® Classic Uplift Plunge Bra. According to the NYT's review, this bra became a favorite among testers. They described it as a "top-drawer staple" and reached for it again and again throughout the testing process. One of the things they loved most was its incredibly comfortable and wonderfully versatile ability. 

The bra's memory foam cups adapt to your body's unique shape, meaning you get that just-right fit without the annoying gapping that some bras can cause. The cups are also covered in a fine-mesh overlay, which helps eliminate gaping and spillage. In fact, their 34F testers marveled at how this bra prevented a double bubble and smoothed her silhouette. The NYT article observed that the plunging neckline makes it easy to wear with lower-cut tops.

Plus, the ThirdLove's signature half sizes give you a better chance at finding that perfect no-compromise fit. You can read the full article from the NYT here and see why our Uplift Plunge Bra was the best. 

Customer's Love for ThirdLove

The rave reviews of ThirdLove bras aren't just limited to the NYT. Don't just take their word for it. Customers everywhere have been falling in love with ThirdLove because of its bras' unparalleled comfort, fit, and style. Across all our products, you will find thousands and hundreds of five-star ratings and a chorus of women praising ThirdLove's incredible fits, comfort, and ability to make them feel like their best version. 

One customer talking of the 24/7® Classic Uplift Plunge Bra commented, "It is the best fitting bra I've ever had! It's flattering and comfortable. So happy I finally found my true size. I will be back for more!" Another happy reviewer shared, "This is my favorite bra of all time! I have small breasts and have gained weight as I age. Most bras for small-breasted women assume that we are all teens with tiny bodies, so I was thrilled to find a bra that fits and helps me look good. All the stars to this bra!" With countless five-star reviews echoing similar sentiments, it's clear that ThirdLove has cracked the code on creating a bra that women genuinely love.

Shop ThirdLove 24/7 Classic Uplift Plunge Bra Online

Ready to experience the comfort and versatility of the best everyday bra for yourself? You can shop our 24/7® Classic Uplift Plunge Bra and our entire collection of 24/7® Bras & Underwear online. Whether you need an everyday staple or something more specialized, you'll find your perfect match with ThirdLove.

We are also committed to helping you find your perfect size with our Online Fitting Room, which will ensure you get a bra that's tailored for you. If you have any questions or need assistance, don't hesitate to reach out to our customer support.