In a 2008 study, it was noted that about 80% of women were wearing incorrectly sized bras. Add to that, inconsistencies across different brands, finding a bra that fits is definitely a challenge for the online shopper.
With the wide range of styles, sizes, fabrics on the market, online shopping has exploded accessibility to great bras for women. Deciphering and choosing the right fit comes with its own issues.
Despite those challenges, here’s how to buy a bra online that fits.
Before you click that Add to Cart button, there are a few key measurements that you must know when bra online shopping.
Grab a tape measure and stand in front of a mirror. You can go braless or use a non-padded bra.
Wrap the tape snugly under your rib cage just under your breasts. Make sure to keep the tape level and parallel to the ground. A snug fitting band is necessary for proper support. It should not be moving or sliding around when it is on.
Round up to the nearest whole number. If the number is even, add four inches. If it is odd, add five inches. That is your band size.
Now wrap the tape around the fullest part of your breasts. Keep it level and snug all the way around. Round up to the nearest whole number. Subtract your band size from your bust measurement. Each inch of difference usually represents one cup size.
If your band size is 34 inches for example and your breast measurement is 36 inches, then the two-inch difference represents two cup sizes. Your bra size is 34 B.
While this is a great guideline, getting a professional bra fitting near you can fine tune the process and pair you up with styles that’ll work for you.
Now consider the right style for you.
Take our easy Fitting Room Quiz designed to help you find a bra that fits.
How tight should a bra band be?
Bands need to be snug and level around your rib cage. You should be able to fit two fingers under it. If it’s riding up your back then the band is too big and needs to be sized down.
Why do my straps keep falling down?
If your band is too big or the elastic is stretched then your straps are more likely to fall down. Make sure they are adjusted to sit comfortably on your shoulders without digging in.
Is it normal for there to be a gap between my breast and cup?
Cups should encompass all the breast tissue. Gaping usually indicates that the cup is either too large or the wrong style for your shape.
How can I prevent spillage?
If your breasts are spilling out of your cups then you need to go up a cup size or two.
When it comes to shopping for a bra online, you have options. A huge range of bands, cups and styles gives versatility to your lingerie needs.
For everyday wear, the Organic Cotton Cloud collection was created for comfort, breathability and cool freshness. It gives light support and a natural shape.
The 24/7 Classic line is your go-to bra for all occasions. From the classic T-shirt to unlined minimizer, there is a style and wide range of colors for everyone. It’s the perfectly crafted bra that does it all.
Need a bra that’ll disappear under clothing, then the Comfort Stretch collection was made for you. The smoothing fabric hugs you in all the right places and will leave a sleek silhouette under the clingest of clothing.
How to shop for a bra online does not have to be difficult.
Once you know:
You will find yourself shopping confidently while perusing through the sea of information when shopping for a bra online.
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Returns & exchanges free for 60 days for all orders. Please try on the bra to ensure a good fit, making sure to leave the original tags attached. We only accept underwear in unworn condition, with original tags, in its unopened original polybag. Items marked final sale are not eligible for return or exchange. If something’s not right, we can help. Our Fit Experts are available via live chat, or email to answer any questions you might have.
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Styles in AA-H, including half cups
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