This Mother's Day, We're Giving To Every Mom

Moms, grandmas, mothers-in-law, stepmoms. On a day when we celebrate mothers of all kinds, we wanted to lend support to mothers both near and far. So this Mother’s Day, when you share the love of the best-fitting, most comfortable bra (plus a good night’s rest!) with the mom in your life, you’ll also be supporting mothers around the world.

Our Partnership with Every Mother Counts

Throughout the month of May, we’re donating 10% of sales from our Mother’s Day Gift Box to Every Mother Counts, a nonprofit dedicated to making pregnancy and childbirth safe for every mother, everywhere.

Each year, approximately 289,000 women die due to complications in pregnancy and childbirth. That’s one woman more than every 2 minutes—and up to 98% of these deaths are preventable. And, for every woman who dies each year in childbirth, 20-30 more suffer from lifelong debilitating complications.

Every Mother Counts informs, engages, and mobilizes new audiences to take actions and raise funds that support maternal health programs around the world. Every Mother Counts supports programs in Bangladesh, Guatemala, Haiti, India, Syria, Tanzania, Uganda, and the United States that address three critical barriers to maternal health care: lack of education, transportation, and supplies. 100% of the proceeds received from any products sold benefiting Every Mother Counts will help fund programs that improve access to critical maternal health care.

ThirdLove was founded with the goal of making something very basic for a woman—her bra—actually work for her. We’re committed supporting women in fundamental ways and it’s that mindset that drew us to Every Mother Counts. Because, along with a full night’s sleep and breakfast in bed, our idea of a happy Mother’s Day is to ensure that maternal health and safety is a given. Together, we can make pregnancy and childbirth safe for every mother, everywhere—and help you celebrate the mom in your life.

Shop the Mother’s Day Gift Box now!