We Saw What the Largest Player Was Doing, and Did the Opposite

Dave Spector at eTail West for a Fireside Chat with Alexandra Wilson, Associate Editor at Forbes

It’s never easy to swim against the current, but that’s exactly what Dave Spector and Heidi Zak set out to do when they started ThirdLove. At eTail West 2020, a conference where the top minds in retail meet, collaborate and learn about disruption and change in the industry, Dave sat down with Alexandra Wilson to talk about how ThirdLove is intentionally going against convention in the bras and underwear category. A mighty task to take on industry giant Victoria’s Secret, Dave shares how ThirdLove is changing expectations about bras, comfort, and body positivity.