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Our Story

We were frustrated with inferior bras, so we designed better ones–and invented half cup sizes, too.

Our Mission for Better Bras

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There used to be two not-so-great options: sexy or comfortable. Yeah, we thought that sucked too. That's why we created ThirdLove - a third, better option designed for your body that lets you have both.

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As industry experts, we know bras and how hard it can be to find one that delivers. We make ones that make you look and feel your best. Join us and trade bad bras for ones that love your body back—because your boobs deserve to be happy.

10 Million Happy Boobs
& Counting

The first bra to come in half cup sizes for your perfect fit. Smooth & supportive with stay-put straps, the 24/7® Classic T-Shirt Bra was developed using your REAL bodies. No wonder it’s still a bestseller!

Get Your Bra-blems Solved™

Designed at our HQ in San Francisco & made from premium materials, every style goes through hours of wear testing before it’s given the stamp of boob approval. Comfort & support are guaranteed.

Why ThirdLove

FIT OBSESSED

Home of half cups & Precise Sizing™ for a superior bra fit.

ATTENTION TO DETAIL

Made from premium materials & wear-tested on real women.

LOVING THE PLANET

Recycling with the help of Take Back Bag & other partners.

SUPPORTING WOMEN

Over $50 million in product donated to those in need.

FIT OBSESSED

Home of half cups & Precise Sizing™ for a superior bra fit.

ATTENTION TO DETAIL

Made from premium materials & wear-tested on real women.

LOVING THE PLANET

Recycling with the help of Take Back Bag & other partners.

SUPPORTING WOMEN

Over $50 million in product donated to those in need.

Meet The Founders

Heidi Zak

Co-Founder and CEO

Ra'el Cohen

Co-Founder and Chief Creative Officer

Heidi Zak

Co-Founder and CEO

Ra'el Cohen

Co-Founder and Chief Creative Officer

Find Your Perfect Fit in 2 Minutes

Stop settling for bad bras! Whether you’re looking for more lift, back smoothing, or straps that stay put, we can find your fit fast.

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Our virtual Fitting Room gets you in the right size and matches you with the best styles for your shape. Find out which bras are right for you & save on your order today!

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Give it some love. Your boobs deserve ThirdLove.

Most bras suck, ours don't. Join for free to earn rewards & free shipping on $75+.
Perfect Fit Promise

Returns & exchanges free for 60 days for all U.S. orders. Please try on the bra to ensure a good fit, making sure to leave the original tags attached....

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Styles in AA-H, including half cups

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Take our quiz to find your perfect fit

Take our quiz to find your perfect fit